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Israel On Destination Branding: Giving a Place its Human DNA & Voice
Ido Aharoni of New York’s Israel Consulate (aka @israelconsulate) spoke on the BrandsConf stage in late October about a project they did to “humanize” Israel. They conducted something they refer to as...
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10 Ways to F-K Up Marketing Yourself at #SXSW
Truth be told, I go to a lot of conferences and events throughout the year and have been a regular attendee at SXSW (South-by-Southwest Festival) for about a decade. One of my favorite things to do at...
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LocalSocial: The Bridge Between Mobile, Proximity Marketing and Deals
LocalSocial is all about the bridge between mobile and proximity marketing. Targeting business owners, retailers, merchants and venue owners, they’re trying to make it easy to create offers and loyalty...
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Fotobabble for Websites, Facebook Timeline and New iPhone App Release
Fotobabble announced three new updates this week: Fotobabble for Websites, Fotobabble for Timeline and a new iPhone App release. Fotobabble for Websites is a new application that for the first time...
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Paul Gillin’s Attack of the Customers: Don’t Be A Victim
I now have a copy of Paul Gillin’s book Attack of the Customers, available on Amazon, which I’ll dive into just after CES. The jist of it is how customers are rising up to have their voices heard: Why...
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Brene Brown: Owning Your Imperfections For A Much Better Life
People who know me well know that I’m a sucker for a new read. As long as there’s not six other books in queue or the recommended book is so uncompelling I can’t get through it, it’s mine for the...
View ArticleSocial Media Hour: Brands, Marketing, Talking Photos, and Media
Fotobabble was on BlogTalkRadio’s Social Media hour this week with Mercury News’ Chris O’Brien and Kodak’s Chief Marketing Officer Jeffrey Hayzlett.Jeff talks about new his newly released book: The...
View ArticleSmash Summit Attracts the Best Marketers & Brands in Silicon Valley
Smash Summit, which was held in San Francisco yesterday, explored social media marketing strategies, tactics, tools, & campaigns used by successful online companies to acquire and retain customers...
View ArticleBranding on Facebook Community Pages or NOT?
John Bell has a really great piece today on Facebook and brands – and why community pages don’t really matter.Like most of my clients (and we’re talking small companies, not Fortune 1000 brands), most...
View ArticleKawasaki Tips Young Entrepreneurs Who Show Off Consumer STUFF
Guy Kawasaki was once again in true form last night during a very amusing keynote at the San Francisco Swagapalooza consumer brands event at the DNA Lounge in SOMA. He gave a number of useful ..... The...
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